This phenomenon is called microsharing and it refers to the act of individuals sharing pieces of content with others in a group who have similar interests or needs. Some common activities today that would constitute microsharing range from saving a link on del.icio.us to posting an interesting story or video on Digg. Tagging an existing piece of content or using a “send to a friend form” are also examples of this. The most interesting thing is that as the volume of content continues to increase, more and more people rely on this microsharing to get the information they need. It is the new editorial model, and the editor is each of us.
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