Monday, December 1st, 2008

Yahoo Launches “Vertical Lens” Search Through BOSS

  Thomas Moreau

“When we questioned Yahoo as to why they dropped Search Builder for BOSS, Yahoo told us:

BOSS vertical search engine is more powerful. Not only it can support Search Builder’s functionality, it has the following features

  • It gets “structured” content from customer sites to allow searchers to navigate and refine their searches.
  • It gets proprietary content in real time; the content is searchable immediately
  • It builds a vertical lens of the web for the customer and blends the results from this lens with the customer data.
  • It customizes ranking based on customer needs: ranking can be recency based, popularity based, or social based”

Read the full article at searchengineland.com

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