Archive for the ‘Trends’ Category

Thursday, January 29th, 2009

Business starts to take Web 2.0 tools seriously

  Olivier Verbeke

At each stage in its extraordinary development, the internet has encountered scepticism and resistance in boardrooms. Alarms have greeted each internet-based technology: would it distract employees or, worse, create unacceptable risks?

Over time, internet tools have been accommodated and have delivered huge benefits. But the same questions are now being asked about the latest generation of internet technologies, such as social networking tools.

Read the full article at www.ft.com

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Tuesday, January 20th, 2009

Thinking about Twitter: a submarine in the ocean of the Web

  Olivier Verbeke

“To me, Twitter is fast becoming my personal submarine and periscope to the ocean of the World Wide Web, the personal areas I want to go to defined by my relationships to people and ideas. It doesn’t mean that I don’t use the rest of the web: Twitter is an adjunct to the web, a very important adjunct, but an adjunct nevertheless. The way I use Twitter teaches me something, something about the way things may be going.”

Read the full article at confusedofcalcutta.com

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Wednesday, January 7th, 2009

What unique & meaningful value have you gotten out of Twitter?

  Scott Gavin

In addition to the 106 comments(!) these are the top 5 high value benefits identified:

1) Understanding the social circles in our industry
2) Valuable Business Relationships
3) Uncover Opportunities for Online Collaboration
4) Strengthen Existing Relationships
5) Daily nuggets of humor and fun

Read the full article at blog.mrtweet.net

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Thursday, January 1st, 2009

How Cisco’s CEO John Chambers is Turning the Tech Giant Socialist

  Gregory Culpin

Cisco, Chambers argues, is the best possible model for how a large, global business can operate: as a distributed idea engine where leadership emerges organically, unfettered by a central command.

Chambers wants nothing less than a total redesign of the corporation as we know it. Starting at the top: “You won’t have to depend on the CEO anymore.” About those Cisco execs who left, he says he came to realize that “some people need a command-and-control environment.” But that’s not the way of the future: “We now have a whole pool of talent who can lead these working groups, like mini CEOs and COOs. We’re growing ideas, but we’re growing people as well.” In fact, he says, “where I might have had two potential successors, I now have 500.”

Read the full article at www.fastcompany.com

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Tuesday, December 30th, 2008

Musing about the customer perspective

  Olivier Verbeke

One of the most visionary posts about 2009.

“People will not come to “my” blog. They will go to “their” feed aggregator, where they can read all the people they’re interested in reading. If they see something of interest, they will dig deeper and come to my blog.

People will not come to read “my” tweets. They will go to “their” tweet aggregator, where they can read all the tweets of all the people they’re interested in following. If they see something of interest, they will follow the links provided.

People will not come to see “my” pictures in Flickr. People will not come to hear “my” music wherever.

“My” time is over.”

Read the full article at confusedofcalcutta.com

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Wednesday, December 24th, 2008

MicroSharing: Inside the One Trend Most Marketers Are Ignoring

  Antoine Perdaens

This phenomenon is called microsharing and it refers to the act of individuals sharing pieces of content with others in a group who have similar interests or needs. Some common activities today that would constitute microsharing range from saving a link on del.icio.us to posting an interesting story or video on Digg. Tagging an existing piece of content or using a “send to a friend form” are also examples of this. The most interesting thing is that as the volume of content continues to increase, more and more people rely on this microsharing to get the information they need. It is the new editorial model, and the editor is each of us.

Read the full article at rohitbhargava.typepad.com

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Wednesday, December 17th, 2008

How SaaS Might Just Save Your Small Business

  Scott Gavin

“BusinessWeek has an article up about one small business that is using SaaS (software as a service) to cut costs and be more efficient. By itself, that is not a new idea. But what I found striking about the story is that the business laid off three-fourths of its staff, and turned itself around from being $500,000 in debt, to becoming profitable.”

“Automating existing functions to become more efficient and better serve customers” - I’m a big fan of automating as much as possible. I know a little company who sell blank cd’s, dvd’s and memory. They turn over a massive amount and do it all with the help of SaaS platforms, open source and automation. There are only 3 staff and they are a good example of a lean, optimized business. Scott.

Read the full article at www.theappgap.com

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Tuesday, December 9th, 2008

Knowledge sharing for anticipatory awareness

  Gregory Culpin

By using this new approach with simple participative networking tools, we go beyond achieving knowledge sharing, ie. the more static end-to-end method of knowledge store and knowledge seek. KM 2.0 generates an ecosystem where people are connected and become more autonomous in getting things done…in all we become a learning organisation. Further to this it may indeed change the way organisations are managed (management 2.0).

From aiming to achieve the KM task of extracting and distributing know-how, these same tools have taken us to even greater places of an evolution in management, and ultimately how this transparency may alter the decisions we make, and how the result of the way we use these tools may change or shape our culture.

Read the full article at www.socialmediatoday.com

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Wednesday, December 3rd, 2008

Will blogs learn to age gracefully?

  Olivier Verbeke

“Some people who are worried about the future of The Blog focus on the adaptation response. They’re problem solving, eager to get innovative and make sure blogging doesn’t become irrelevant. In today’s post on the FASTforward blog, The uncertain future of Blogging, Jevon MacDonald suggests some pretty interesting ideas about bridging the gap between long-format blog commenting and rapid-fire Twitter discussions, bringing the two together.

I don’t think the survival of blogs is in danger, but I’m all for exploring ways to improve the format and the conversation. Blogs shouldn’t settle into ruts and expect to be just as vibrant as they once were. That would be like realizing you’re getting weak and flabby, and just succumbing, rather than joining a gym or changing your diet.

There are others who see the changes brought by Twitter and Facebook as a natural evolutionary process, offering an opportunity for The Blog to move away from its frenetic teenage years into a more comfortable, sustainable adulthood.”

Read the full article at www.halfwaytonormal.com

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Tuesday, December 2nd, 2008

The uncertain future of Blogging

  Olivier Verbeke

“I don’t know what the fate of blogging is, but as I think about it I wonder if it can survive without changing. Just in the last 2 years we have seen massive uptake in the creation of content by users, but most of it is now outside of the blogosphere. Status Updates on Facebook, Twitter, new levels of photo sharing and geolocation based services and networks are all becoming the centerpiece of attention.
The idea of user-generated content was once almost exclusively owned by blogging. Blogging was the conversation, blogging was the vehicle, blogging was the network.
Now blogging plays a very small role in all of those things.”

Read the full article at www.fastforwardblog.com

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