Knowledge Heroes

The advice to derive from this research? Shut down your expensive document databases; they tend to do more harm than good. They are a nuisance, impossible to navigate, and you can’t really store anything meaningful in them anyway, since real knowledge is quite impossible to put onto a piece of paper.

Yet, do maintain your systems that help people identify and contact experts in your firm, because that can be beneficial, at least for people who lack experience. Therefore, make sure to only give your rookies the password.

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Some companies have a much better appreciation of how to apply Web 2.0 than others. The projects described here have been selected to represent the diversity of innovations that fit under that broad heading. Some, such as Dell and PlusNet, show companies using Web 2.0 tools to find out how they can serve their customers better. Others, like Wachovia Bank and Best Buy, demonstrate the ability of Web 2.0 tools to help organisations work together better, document their implicit knowledge and even improve social cohesion.

But every example shows why it is imperative for enterprise IT departments to reach an understanding of Web 2.0, from both a technical and social perspective. Indeed, the advent of Web 2.0 gives IT a unique opportunity to become more innovative, more creative and a more valuable part of business. By enabling collaboration and fostering community, they can inject major value to the activities of business units as diverse as marketing, customer service and business development.

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“Today, every larger company has locations spread geographically, and even if it is the same company, usually applying the same business rules, one will find that some of these remote locations are more successful than others.”

Read the full article at barthox.wordpress.com