“Phil, it’s not as simple as you think. Organizations are living, breathing organisms. They are like people – with their own histories, dreams, desires, jealousies, traditions and habits. And they are made up of people, no two of whom are alike, while at the same time they share certain beliefs, values and behaviours. That all wraps up into what we call our “corporate culture,” and it’s worth more to us than a thousand desktop computers or a million mission statements. It’s what makes us a cohesive whole, a team-based organization that is not tripping over itself every second of every day.”
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