Monday, March 2nd, 2009
People used to whisper to each other or pass hand-scribbled notes during presentations. Now these notes are going digital on Twitter or via conference-provided chat rooms.
Up until now, this back-channel has been mainly confined to the Internet industry and technology conferences. However, a survey of leadership conferences from Weber Shandwick shows that there is a significant increase in blogging and twittering at conferences.
So the next time you present at a conference, instead of being confronted by a sea of faces looking at you, you may be phased by a sea of heads looking down at their laptops. The challenge is how to adapt to presenting with the back-channel.
Read the full article at pistachioconsulting.com
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Wednesday, January 7th, 2009
In addition to the 106 comments(!) these are the top 5 high value benefits identified:
1) Understanding the social circles in our industry
2) Valuable Business Relationships
3) Uncover Opportunities for Online Collaboration
4) Strengthen Existing Relationships
5) Daily nuggets of humor and fun
Read the full article at blog.mrtweet.net
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Wednesday, December 24th, 2008
This phenomenon is called microsharing and it refers to the act of individuals sharing pieces of content with others in a group who have similar interests or needs. Some common activities today that would constitute microsharing range from saving a link on del.icio.us to posting an interesting story or video on Digg. Tagging an existing piece of content or using a “send to a friend form” are also examples of this. The most interesting thing is that as the volume of content continues to increase, more and more people rely on this microsharing to get the information they need. It is the new editorial model, and the editor is each of us.
Read the full article at rohitbhargava.typepad.com
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Wednesday, November 12th, 2008
Laura Fitton from Pistachio relayed this short business use case story for Twitter written by Gary Koelling of Best Buy and Blue Shirt Nation fame.
Microblogging in a single room is the behaviour you’ll see at conferences nowadays, but I was thrilled to discover a company actually practicing this to manage all their meetings and presentations.
Whether you are 5 or 500 people, the ability to instantaneously share ideas and conversations without disrupting presentations almost sounds too wild to one day become common practice. My first impression is however that this could be slightly overkill for smaller groups/companies. Also the fewer the people, the closer the speaker and therefore the more potentially disturbing could microblogging become.
Should critical mass therefore be a requisit? Could we apply the same to web conference meetings and training sessions to dynamically gather feedback? Next step is now to convince the boss to try this out 
Read the full article at pistachioconsulting.com
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