Wednesday, April 1st, 2009
Thomas Vander Wal
I’ve been back reading through blogs, presentations, articles, tweets and well just about every thing I can manage over the last week to resolve questions in my head as to why so many Social Media “Experts” or “Gurus” seem to think of social media as breaking down walled gardens (silos) and destroying hierarchies inherent in much of culture, business and online systems – and that this is a good thing or indeed what is actually happening?
Read the full article at www.exponere.com
Thursday, November 20th, 2008
Gregory Culpin
Some companies have a much better appreciation of how to apply Web 2.0 than others. The projects described here have been selected to represent the diversity of innovations that fit under that broad heading. Some, such as Dell and PlusNet, show companies using Web 2.0 tools to find out how they can serve their customers better. Others, like Wachovia Bank and Best Buy, demonstrate the ability of Web 2.0 tools to help organisations work together better, document their implicit knowledge and even improve social cohesion.
But every example shows why it is imperative for enterprise IT departments to reach an understanding of Web 2.0, from both a technical and social perspective. Indeed, the advent of Web 2.0 gives IT a unique opportunity to become more innovative, more creative and a more valuable part of business. By enabling collaboration and fostering community, they can inject major value to the activities of business units as diverse as marketing, customer service and business development.
Read the full article at www.information-age.com
Wednesday, November 19th, 2008
Euan Semple
Your boss thinks you “play on Facebook,” all day. Your co-worker who is jonesing for the same promotion is monitoring the time of day you post to Twitter. The guy from across the hall sips black coffee through his brown teeth and laughs, “Met the man of your dreams on Ebay, yet?”
Take it from someone who knows. It’s not easy being the social media champion in the building. If very few people in the business world understand social media, it’s only logical very few at your place of work would, too. So how do you help make them understand social media isn’t just about posting personal journals on MySpace or blowing 30 minute chunks of your day watching the skateboarding dog on YouTube?
Read the full article at www.socialmedian.com
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