Saturday, May 2nd, 2009
The best place for your employees to learn professional social media is inside the company. Thomas Vanderwal was right when he told me that social media adoption is all about comfort. Most employees are intimidated by the openness and transparency of social media.
By launching these tools internally–within teams, departments, divisions, business units, etc.–you acculturate your employees in controlled, comfortable environments. You can train them, educate them, watch them, and even (horrors!) let them make a few mistakes. Once your employees get used to using social software inside the company, it’s easy and natural for them to expand their interactions to include customers, channel partners, and even the general public.
Read the full article at michaeli.typepad.com
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Wednesday, December 17th, 2008
“BusinessWeek has an article up about one small business that is using SaaS (software as a service) to cut costs and be more efficient. By itself, that is not a new idea. But what I found striking about the story is that the business laid off three-fourths of its staff, and turned itself around from being $500,000 in debt, to becoming profitable.”
“Automating existing functions to become more efficient and better serve customers” - I’m a big fan of automating as much as possible. I know a little company who sell blank cd’s, dvd’s and memory. They turn over a massive amount and do it all with the help of SaaS platforms, open source and automation. There are only 3 staff and they are a good example of a lean, optimized business. Scott.
Read the full article at www.theappgap.com
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