Knowledge Heroes

Some companies have a much better appreciation of how to apply Web 2.0 than others. The projects described here have been selected to represent the diversity of innovations that fit under that broad heading. Some, such as Dell and PlusNet, show companies using Web 2.0 tools to find out how they can serve their customers better. Others, like Wachovia Bank and Best Buy, demonstrate the ability of Web 2.0 tools to help organisations work together better, document their implicit knowledge and even improve social cohesion.

But every example shows why it is imperative for enterprise IT departments to reach an understanding of Web 2.0, from both a technical and social perspective. Indeed, the advent of Web 2.0 gives IT a unique opportunity to become more innovative, more creative and a more valuable part of business. By enabling collaboration and fostering community, they can inject major value to the activities of business units as diverse as marketing, customer service and business development.

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Laura Fitton from Pistachio relayed this short business use case story for Twitter written by Gary Koelling of Best Buy and Blue Shirt Nation fame.

Microblogging in a single room is the behaviour you’ll see at conferences nowadays, but I was thrilled to discover a company actually practicing this to manage all their meetings and presentations.

Whether you are 5 or 500 people, the ability to instantaneously share ideas and conversations without disrupting presentations almost sounds too wild to one day become common practice. My first impression is however that this could be slightly overkill for smaller groups/companies. Also the fewer the people, the closer the speaker and therefore the more potentially disturbing could microblogging become.

Should critical mass therefore be a requisit? Could we apply the same to web conference meetings and training sessions to dynamically gather feedback? Next step is now to convince the boss to try this out

Read the full article at pistachioconsulting.com