Thursday, January 29th, 2009
Olivier Verbeke
At each stage in its extraordinary development, the internet has encountered scepticism and resistance in boardrooms. Alarms have greeted each internet-based technology: would it distract employees or, worse, create unacceptable risks?
Over time, internet tools have been accommodated and have delivered huge benefits. But the same questions are now being asked about the latest generation of internet technologies, such as social networking tools.
Read the full article at www.ft.com
Thursday, November 20th, 2008
Gregory Culpin
Some companies have a much better appreciation of how to apply Web 2.0 than others. The projects described here have been selected to represent the diversity of innovations that fit under that broad heading. Some, such as Dell and PlusNet, show companies using Web 2.0 tools to find out how they can serve their customers better. Others, like Wachovia Bank and Best Buy, demonstrate the ability of Web 2.0 tools to help organisations work together better, document their implicit knowledge and even improve social cohesion.
But every example shows why it is imperative for enterprise IT departments to reach an understanding of Web 2.0, from both a technical and social perspective. Indeed, the advent of Web 2.0 gives IT a unique opportunity to become more innovative, more creative and a more valuable part of business. By enabling collaboration and fostering community, they can inject major value to the activities of business units as diverse as marketing, customer service and business development.
Read the full article at www.information-age.com
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